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Though it may sound like a bit of marketing drivel, 101 is quite literally Reykjavik's most fashionable postal code. This city has long been the holiday playground of hip Europeans and, in particular, Londoners — English pop stars and artists come here for a little anonymity, and the truly anonymous come for the experience of a style capital that still feels like an unpretentious small city.
Until now, Reykjavik has lacked an out-and-out hipster hangout, a contemporary-style boutique hotel to match its reputation. But 101 hotel meets that description, and then some — ensconced within a grim grey modernist structure, the one-time home of the Social Democratic party, the interiors are all 21st-century high design. The décor is all in black and white, with staffers in black to match, and the guest rooms are pared-down and minimal, with open plans and that trademark sleek Nordic furniture. Bathrooms, too, are wide open to the room, with hardwood floors, Aveda amenities, and, in some rooms, claw-foot tubs separate from the vast walk-in showers.
The artistic bent that Reykjavik is lately known for is on display here — a glass roof over the lounge affords a view of a permanent mural installation, and the 101 Gallery shows rotating exhibitions of work by top Icelandic artists. The lounge is a bona fide social scene, as is the restaurant, and the downtown location means it's not the only game in town — so the restless have plenty of urban exploring to do. If anything, it's a bit of overkill; a sleek, modern hotel in the vibrant capital of one of the world's most beautiful countries — what more do you need?
- 38 Rooms
- Style: Cutting-Edge
- Atmosphere: Happening
- 26 Guest Reviews
- 101 Hotel
- Hverfisgata 10
- Reykjavik, Iceland
Hotel amenities and services
- 100% non-smoking hotel
- 24 hour concierge
- 24 hour front desk
- 24 hour gym
- Bar
- Business center
- Free wi-fi
- Jacuzzi
- Lounge
- Multi-lingual staff
- No pets allowed
- Restaurant
- Sauna
- Self service parking (charges apply)
- Spa
- Spa treatments (on request)
- Steam rooms
- Turkish bath
- Wake-up service
Other Reykjavik hotels
26 Guest Reviews
All reviews are from Tablet guests with verified stays.
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- Daria
- Stayed May 2013
- Rating: Good
What I liked:
Comfortable lobby, attentive staff, extensive selections of books and beers!
What the hotel could do better:
Please create a hotel policy of not laundering guest linens every evening, which wastes thousands of gallons of water and soap every year. Place a card in every guest room to allow guests to "opt out" of this policy if they're not environmentally inclined.
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- Geoff
- Stayed August 2012
- Rating: Excellent
What I liked:
Very, very helpful staff. Thor and others really went above and beyond emailing, calling while on a volcano trip.
Nice common room for reading. Sat and read graphic novel with girlfriend while sipping great espresso. Nice art. Simple decent breakfast.
Fashionable rooms with stylish grey theme. Lik shower.
What the hotel could do better:
Parking.
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- MEHMET
- Stayed July 2012
- Rating: Good
What I liked:
location and the room
What the hotel could do better:
people at the reception
