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The Pure’s former life as a textile factory leaves little trace on what’s now Frankfurt’s sleekest hotel. There’s nothing you’d call industrial-chic, no exposed brick or metalwork or funky old doors: this place is as smooth and white and cool as an eggshell. White marble, white leather, white lacquer — the celebrated local architect and designer Oana Rosen finds the button marked “futuristic” and presses it repeatedly.
It’s immersive, and the sheer dedication to the theme is admirable, with the desk staff done up in head-to-toe white, looking vaguely medical. Upstairs in the guest rooms you’ll find a touch of warmth breaking through in the form of wooden parquet floors and the odd splash of contrasting black, but still it’s a bit like sleeping inside a stylish and rather well-crafted cloud.
There’s plenty of function to go around, from wireless internet and on-demand audio-video jukeboxes to more physical charms like down duvets and decadent bathrooms with glass-walled tubs. Meeting rooms are obligatory in businesslike Frankfurt, and you’ll find a fitness room and a sauna as well. The Pure has no restaurant, just an appropriately chic and minimalist cocktail bar, but the location in the heart of the banking district means all the city’s best is close at hand.
- 50 Rooms
- Style: Cutting-Edge
- Atmosphere: Lively
- 25 Guest Reviews
- The Pure Hotel
- Niddastraße 86
- Frankfurt, Hesse, Germany
Hotel amenities and services
- 100% non-smoking hotel
- 24 hour front desk
- 24 hour gym
- Central air conditioning
- Free wi-fi
- Lounge
- Luggage storage
- Room service
- Sauna
- Self service parking (charges apply)
- Valet parking (charges apply)
Other Frankfurt hotels
25 Guest Reviews
All reviews are from Tablet guests with verified stays.
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- DAVID
- Stayed October 2012
- Rating: Excellent
What I liked:
service style rooms all excellent
What the hotel could do better:
Nothing, had a wonderful stay!
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- Christopher
- Stayed May 2012
- Rating: Good
What I liked:
Friendly, multicultural, interested and attentive service.
Very nice room - design minded.
What the hotel could do better:
Nothing, had a wonderful stay!
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- Michael
- Stayed July 2012
- Rating: Excellent
What I liked:
Cool vibe, best breakfast in town and amazing location
What the hotel could do better:
Nothing, had a wonderful stay!