project shop IDOL
5-11-9 Minami Aoyama, B1F
Keywords: Clothing - Women, Accessories, Clothing - Men See all and suggest more
First reviewed by Aiko
Hit the IDOL to find the domestic (=Japanese) luxury streetwear brands such as G.V.G.V., Christian Dada and John Lawrence Sullivan (yes, these are all JP brands despite the deceivingly Western names), along with international favorites like Ann Demeulemeester and A.F. Vandevorst. Inside there's a dining space, too, where they plan to do pop-up style limited-engagement restaurants. Basically, it's a high-end lab for fashion, design & cultural experiments -- what's not to love?