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The Varsano bills itself as an urban oasis, and they’ve got a point: a boutique hotel made up of homey, low-slung residences, it does feel like a tranquil pause in an otherwise bustling city. Neve Tzedek, where the hotel is located, is the city’s oldest neighborhood after Jaffa, and its narrow streets, lined with boutiques, cafés, bars and restaurants, beg to be strolled. It’s a three-minute walk to the beach, a ten-minute walk to Jaffa and about the same distance to Rothschild Boulevard, the city’s main promenade. Good luck getting to any of those places without getting drawn happily off course by the scents wafting from the patisseries, coffee shops and produce stands. This is a not just a hop-out-of-the-car-and-take-a-snapshot neighborhood, but a highly livable one — and the point here is to experience the place at a meandering pace over the course of days.
The hotel doesn’t have a restaurant, but it takes about as long to reach whatever you crave (fresh seafood, Indian, French, Middle Eastern…) as it would to ride an elevator 30 stories in a different type of hotel. All but studio suites have well-equipped kitchens and dining areas, so stocking up at the nearby Carmel Market and truly living like a local is also an option.
Even the smallest room, the studio, includes a spacious living area with a cushy, oversized couch and its own washer-dryer. The two-story loft suite, in addition to the living room, kitchen and dining area, includes a private patio, while the deluxe suite has its own backyard off the bedroom and a living room whose shelves are loaded with books. Then there’s the family suite, which with three bedrooms, a large kitchen and dining area, two bathrooms and a separate living room could fit a large family indeed. The palette is primarily white, with blonde wood floors and furnishings, potted desert plants, and playful touches like Campbell’s soup can lampshades and retro, rounded-front fridges.
Stepping outside and looking a little ways into the distance, it’s not hard to see the skyscrapers, but from this neighborhood, Tel Aviv feels built for pleasure. That the cafes, restaurants and bars are full of locals passing the hours any hour of the day or night only heightens the effect. It’s the sort of place where you can feel at home — only here, there’s no work and no errands to run, nothing to do but explore.
- 10 Rooms
- Style: Modern Design
- Atmosphere: Lively
- 1 Guest Review
- The Varsano Hotel
- 15 Hevrat Shas Street, Neve Tzedek
- Tel Aviv, Israel
Hotel amenities and services
- 100% non-smoking hotel
- Central air conditioning
- Free wi-fi
- Room service
- Valet parking (charges apply)